People approaching forward to pay a visit to Fashion Film Festival desire to sit in the front row. Those who do not get a chance to sit on the first row are bound to go into the middle one. But the question regarding what to wear eats away the mind of people in order to score a seat!



There are a lot of rules and expectations. Below are compiled top ten tips regarding the attires to be put on fashion festivals to tell your brand story.

Keeping wears casual – As you are not on your way to compete with ladies standing on the runway, it is better not to go with an outfit that is worth a thousand flashes of camera.

Getting thee a tailor - The best secret regarding fetching the look similar to a million bucks must definitely be no one other than a tailor. The tailor holds the talent of knowing the figure along with the wardrobe.  It is better to confirm the absence of weird pocket bulges and too long sleeves.

Saving money – Until and unless a person is a super celebrity fetching an eight figure salary, there is no reason to drop the rent of entire month on getting new outfit for the show. It is good to purchase a beautiful piece that stands out well and is duly re-wearable.

Wearing sunglasses – It is a good idea to put on the best diva pout and wear the sunglasses while cabbing it towards the show. But as general audience is not among elite status on which shades are supposed to stay on face during the duration of event, it is better to put sunglasses off and let peepers see everything.

Going with comfy shoes – As it is not the best time for ballet flats, it is good to put on comfy shoes away and realize that it is one of the only times the most beautiful and decadent shoes will hold a reason to exist besides being a beautiful piece in closet.

Putting best accessories – People new to the fashion scene will probably not have gobs of people to commiserate with and chat up during the dull points in between the show. It is good to bring a fabulous and fashionable friend who holds the courage to whisper in both good and worst moments of the show.

Buying the real thing – It is good to purchase the real thing and wear the same with pride rather than skimping out with a pleather replica of any popular design.

Avoiding basic black – It is advised not to cheat one own self and fall back on a basic black cocktail dress in a fashion film festival. A pop of color never hurts anybody and the person will appreciate the extra boost in confidence due to chic elite.

Having some decency – It is better to have some sort of decent wear to exude elegance. Better not to leave all good items on table.

Not forgetting one own self – Better to remember that you are you rather than focusing on the task of snagging a celebrity sighting. Good to stay calm, hold confidence and enjoy instead of worrying too much.

• There are different specific fields in the fashion film industry. As an art director, the first thing is to decide your path. It may be the films or advertisements of internet presentations or any other medium.
  
• Every art director has his or her specified area. The demand that they create for themselves is based on that field. Therefore, it is better that you also find your area of interest and skill in the industry, such as fashion photography, fashion designing, fashion graphics and so on.
  
• Building network is a step you must take. This further offers you more options for proper demand.
  
• Making portfolio of your work is necessary. Therefore, in the first step to the industry itself, it is better to make that.
  
• For catching the big companies and working there it is better to rehearse and get ready.
  
• Honestly, sit for the interviews, also keep, and eye on your future growth.
  
• When a number of fashion film jobs are offered to you, think and consider, then accept the one that you think best for you. 

• "Here Now" - Gregg Araki
  
  “Here Now” is nothing but a blackly stand-up comedian short film. The fashion film is directed by Gregg Araki. It is not the first time that Kenoz brand has teamed up with industry’s renowned figures to create stylish as well as dreamlike film that portraits relationship of students who are in schools. Avan Jogia, Grace Victoria Cox and Jacob Artist have made an entry into film industry through this fashion film.

• "Une Incroyable Excuse" - Danny Sangra for Balenciaga and MyTheresa.com
  
  Une Incroyable Excuse is directed by Danny Sangra and it is filmed in Caviar restaurant. The soundtrack of this film is supported by awesome track of Beethoven. It is a fascinating, ironic and extraordinary emotional film for Balenciaga and new adventure for MyTheresa.com. It is an wonderful ironic fashion film of this season.

• Miu Miu A Fashion Film by Gordon Von Steiner
  
  Miu Miu is a print campaign of Autumm/Winter 2015. This Subjective reality video has been shot in granular style and it has tracked models all around the streets in the East village of New York and also in the streets in Brooklyn. The precocious fashion film is directed by Gordon Von Steiner.

• Rolling with Emilio Pucci, Outstanding Film by Edward Housden
  
  It is one of the shortest fashion films in fashion film industry since today. The duration o this film is only five minutes. The film shows off the debut collection of designer to earn label. The film is directed by Edward Housden and showed off signature prints of Pucci.

• Gucci – Film by Glen Luchford
  
  Gucci is the Cruise Campaign of 2016 and it is a director’s cut fashion film. The film explores a mystifying party, the party is mid day dance party which is taken place in an elaborate Italian mansion. The film is totally mesmerizing for its exceptional dream infused sound recording. The film is directed by Glen Luchford and casts Allie Barrett, Rhiannon, McConnel, Julita Formella along with Tami Williams. 

• Tom Ford Womenswear Spring/Summer 2016
  
  The film is the traditional presentation of catwalk style but not in conventional format. The designer has presented his new 2016 spring/summer collection in this video which is inspired by Soul Train. Lady Gaga has starred in this video and she presented collection of Tom Ford among other models. The film is directed by Nick Knight.  

• Delpozo A Film by Pablo Maestres
  
  Delpozo is a film which starrer model Mia Gruenwald. The film is directed by Pablo Maestres and it is shot in Alicante province of Spain. In this film the model has practiced a bouncing ball in a colourful dreamland of La Muralla Roja. 

• Meet The Wrestlers of the Pink Lake, Senegal
  
  It is one of the fashion films in this season that showcases the talent of Grace Wales Bonner who designs English-Jamaican men’s outfits. It is a film of Grace Wales Bonner who travelled all around west of Africa for the purpose of i-D.  The film is directed by Harley Weir and Julia Sarr-Jamois made it stylish.

• Balmain x H&M – Ready to Hit Dance Floor with Walk For Me Track
  
  This is one of the great fashion films in the season and it has flaunted the floor with flashy music. The music video has accompanied the collection of 109-piece which is the work of creative director Olivier Rousteing. The film starrers the TV star Kendall Jenner.

• Fall 2015 Campaign - Alexander Wang
  
  Aya Sato and Bambi have set fire on floor with Voguing style of dancing in the fashion film of Alexander Wang. The film is filmed in Black and White and the dancers have rocked the floor by vague electronic beats. 

• Summary: Fashion films are the great fusion of work of creative professionals and the films are always unique as well as entertaining in comparing to conventional movies. London Fashion Film Festival presents top most fashion films every year for people who love to do fashion and fond of fashion. 

• Product placement films:

• A-Day-in-the-Life Film:

• Narrative Films:

• Music driven films:

• Experimental fashion film:

• Fashion Documentary:

• Look Books: