Nowadays, people tend to watch different kinds of movie apart from conventional romantic, action or thriller films. Good movie content always spread up like fire as most of the people share their movie experience via social media sites. Let us presenting short outlines of top 10 fashion films of the season for people who love to experience something different and enjoy lot watching fashion movies. The top ten fashion movies of the season are,

Gone are those days, when the loud commercials that were created for the mass appeal and approach would serve the purpose. It is the era, where a significant amount of audience prefers to think deep. Hence, the business houses are now targeting this niche audience and coming out of their box of mass commercials. Stylized, moody and sometimes experimental – these are in short, a dream of the cinematographer that is projected and portrayed on the silver screen.

Known as a fashion film, it is a genre that is unlike any of its predecessor. These films exhibit the portrayal of a product, but in a very subtle way. The product stays in the undertone and what pronounces is the theme of a personal profile, a documentary style narrative. The appearance is a simple video look-book. When shooting films under this genre, music, talent and gear play a very significant role in consideration. Here are some of the most significant fashion films that have created a landmark in this genre.

Different types of fashion films:

Depending on the product that you want to project, the target or niche audience as well as the client and what he/she is looking for, the approach and story line would differ. However, the goal would be universal – encouraging people to purchase. But, one factor that would be common in all types of fashion films is that there would be no mention of the products directly, but a subtle presence.

Whereas the traditional commercials push their products and make it the focus of their commercials, the fashion films do not push the selling of a product. A very inspiring film from this genre is Vanina fashion film that is created by Jessy Moussallem. A perfect amalgamation of choreography and music video and the incredible cinematography make this an amazing fashion film.

Along with this, the New Balance skateboarding video, where the commercials and beautiful cinematography meet together, is a wonderful example of a fashion film. In this initiative, the stylizing, addition of visual effects, use of a black and white colour grade as well as an edgy, futuristic and dystopian approach of the Octagon video must also be mentioned.

In the drive of short fashion films, the documentary style or A-Day-in-the-Life style is the most popular one. It helps the maker to connect with the audience. These types of films have a focus on the mundane, rather than on the extra-ordinary. The subject is an ordinary, day-to-day person, a girl or boy from the neighborhood, wearing significant clothes that the audience can relate to and not dressed like celebrities in daily life. It becomes easy to relate to them and audience would want to do the things that he or she might be doing.

The film by Free People and even the Viva Vena short fashion film need significant mention. Although both these are a particular type of documentary, they are absolutely different from each other. Whereas the Free People film focuses on the characteristics of this genre and is a serious approach to this type of films, the award winning Viva Vena fashion film from the Fashion Film Festival, flips the concept and script and is fun to watch.

In this style, the film maker tries to combine different themes and styles and tries to make them complement each other. It is through this theme that the film maker will try to relate to the product. Incorporating class as well as fun together in one narrative, the film created for Bibi Lou highlights location, cinematography and certainly high class nature of clothing, which is the product in focus for this film. The film for Ted Baker, on the other hand, is more serious in tone. Since the product in focus is the clothing, there is more enthusiasm in making the clothing look good. Therefore, the colour theme and the set location also have been chosen carefully in this film.

This type of fashion film focuses more on the right soundtrack being played at the background. The right music for the right type of clothing will evoke and even better and more intense focus on the clothes. But for that, it is crucial that the perfect music or soundtrack has been chosen. The music libraries such as Premium Beat are good options.

In this genre, the experimental music driven film by Jessica Trosman is a great example. The music beautifully complements the artistic clothing and its nature. Another non-traditional fashion film in this genre is the Snooze music videos by Forty Five Ten.

These types of short fashion films ensure that your audience is engaged to the film and not isolated. The fashion film that is created for Upton belts is a great example of experimental fashion film. It is not too weird that the story line cannot be understood by the audience, but bold enough to offer something extraordinary and the boldness of the belts. The Ioana Ciolacu fashion film is an award winning fashion film from the Fashion Film Festival that tells the story line of their collection, if you investigate closely.

Interviews, b-roll footage, the creation process of the product, all these are incorporated in the fashion documentary. Although it sounds easy to create these documentaries, but upon close analysis, you will find that the subject matter of this documentary is very detailed. The fashion films for Naked and Famous Denim as well as the film created for Helen Rödel are perfect example of this genre, offering close, raw and intimate shots.

A look-book is a term that is exclusively associated with fashion industry. It showcases the products or clothing that is going to be released in a particular season. These types of short fashion films show the products that are going to be released, in a subtle way. The Urban Outfitters look-book film showcases a series of models wearing the clothes in a cool, entertaining video in a white backdrop.

It is necessary to find an audience for the film that you have shot or edited to submit in the Fashion Film festival. Submitting them to an appropriate festival is imperative if one has to find the right amount of audience. Following are the basic tips that are necessary for submitting a movie to any film festival.

Understand the motive of your film:

The London Fashion film festival has an amazing set of audience that will readily appreciate the work if it is abiding by all the norms that are laid by the authorities.

Someone has rightly said, “Get busy living or get busy dying”. This quote stands true in all the walks of life and especially in the fashion industry.

Think about the time when you need to participate in the London Fashion Week and need some tips about promoting your Fashion Film in the best way. Following tips will help you as a freelancer to promote your fashion film and get more work in future.

You can create a creative demo reel, cant you?

Sometimes a montage film cut to the world of music can be done only by showcasing your creativity through it in a perfect way. To do, so it is necessary to make the entire process easy and very less boring. Try to always come up with the ideas that will not fill the audience with boredom and to accomplish this; here are a few simple tasks that you will have to perform.

How to begin with your best work and brand?

People who watch your reel should not feel the need of watching the entire thing to get the gist of it. To give them a clear idea about the same it is necessary to begin showcasing the best brand and the motive of your fashion realm. If the beginning is attractive, there is a chance for them to stick around till the end.

Can you keep it sweet and short?

Find a way to keep your reel shorter and also to the point. Working with reel requires a good pacing, so make sure your film is short and has all the values of the brand as well.

Never display your bad work:

Include your best work in all and fashion and contribution in the film. If you are entering into the fashion industry, make sure it is a professional one. A level has to maintained to showcase your quality footage and only the ones that are of high quality will be sold at the end.

How to be succinct?

Understand the kind of job you are doing and concentrate on showcasing it in the best way.   

Title cards, a tiny advise:

Always include your name and contact number in the beginning and at the end of the reel.

Create a portfolio, your own website:

Every independent create their own portfolios to attract many clients and you should do too. It allows the clients to evaluate your piece of work and judge your excellence. Create a website or just use Vimeo to display your work.


Fashion festivals- should this be your motive:

Creating a Fashion Film can cost you a dime, but so can everything else in the film. This is why; film festivals are the only way where you will have the opportunity to showcase your talent in the best possible way. This is also a great way to learn and understand the core values that you need to imbibe in your work as well. This is also a platform where a person can learn and move ahead in life. Moreover, you can win awards for your work too!

Focus on social media:

When it comes to promoting in social media, content is the king. Post good contents about your work frequently on all the social media sites and see the magic. If your video is cool, you are sure to get maximum hits.

Create video platform for fashion enthusiasts:

Online video platforms are a great way to display your short films and know about the things that have to be changed in it. Indulge in producing very good contents, as long as you can. Everyone talks about making a film, but only a diligent one is successful in the end. Choose to be that person!